Mamikos is a platform to search for & book kost (co-living) in Indonesia.
It enjoyed SEO growth over time until the website was migrated in Q2 2020.
It saw its SEO traffic going down since then, declining by -64% within 1.5 years.
The root cause analysis:
1. By doing a technical site audit, we found a crawling problem with the newly migrated website.
2. By interviewing the product & tech team (not only the marketing/SEO team), we found that the development of the new website was not according to SEO best practices.
3. With these new insights, the product & tech team re-develop according to the SEO best practices.
The result:
The monthly SEO traffic started to go up a month after the redevelopment was released to the public.
It enjoyed traffic growth of more than 300% within a year since its lowest decline in Q4 2021, or 40% before it declined in Q2 2020.
