Pashouses is a property tech startup launched in 2020, buys and sells secondary landed houses in Jabodetabek area through its platform.
In early 2022, its SEO traffic came entirely from branded keywords (i.e. ‘pashouses’).
This highlighted a huge opportunity to reach a wider audience of potential house buyers and sellers, those who coming from money keywords (e.g. ‘rumah dijual di depok’).
We agreed to improve its brand awareness among its potential house buyers/sellers, as measured by SEO traffic.
The SEO strategy & executions
1. Identifying high-demand keywords frequently used by house buyers and sellers.
2. Identifying the root cause of why traffic only came from branded keywords. Based on technical audit, turned out the website is not crawlable by the search engine at all.
3. Working with the Tech team to make the website crawlable.
4. Working with the Product & tech team to programmatically develop thousands of SEO landing pages that matched and satisfied user intent.
5. Developing a WordPress-based blog to deliver daily articles covering various topics in house buying and selling.
The result
1. Double the monthly SEO traffic within the first 6 months of the SEO campaign.
2. Growing monthly SEO traffic by >5,000% YoY between December 2022 to December 2023.
3. The traffic to the money pages is still growing even after the contract is ended.
